Thursday, March 01, 2007

A McMess for Prince gobbo

THERE was a long-standing joke during the Hutton inquiry about the Daily Mail’s coverage of it. It was said by many, the the mid-market paper had a tough task: who to side with, Labour or the BBC?

For it, it really was a case of the lesser of two evils. I think it plumped with the BBC in the end, though I’m not sure that truce lasted all that long.

This week, we had another of those situations for the media, after Prince Charles announced that he thought McDonald’s should be banned.

So who do we side with? The multi-national giant which had made fatty foods available for all and made the task of bringing up children on a healthy diet so much harder for parents who care (ie those not in North Tyneside) about what goes into their children’s mouths?

Or the slightly potty, greatly detached-from-reality prince who seems to be more Teflon than the prime minister when it comes to making sure nothing ever sticks to him?

Initially, I’d have plumped for Charles on the grounds that a bit of Maccie bashing is almost as popular in the media as a bit of Mucca (lady Heather Mills) bashing.

But then it emerged that while, yes, McDonald’s food range isn’t that healthy for you, it certainly beat a range of snack type products called Duchy Originals.

Organic they may be, but just being free of chemcials doesn’t guarantee low calorie count, low sugar, low fat or low salt counts. As Prince Charles should know – given that the Duchy Originals range is actually his own.

This, in my book, makes him either ignorant, or a hypocrite. Or both. A man happy to jump on a bandwagon rather than assess the facts, which are these: Yes McDonald’s foods aren’t the healthiest, BUT the company has tried very hard to put healthy products on its menu. It’s also possible to have some regular McDonald’s meals for fewer Weightwatcher points than a low-fat ready meal.

And above all, Prince Charles forgets one important fact. Just because he doesn’t seem able to control what comes out of his mouth doesn’t mean the rest of us aren’t able to control what goes into ours.

It’s called freedom of choice. Something we all have, except when it comes to deciding if we wish to pay for the monarchy.

Getting forgetful

ONLY 13 Labour MPs attended, but the fact that Sky News and BBC News 24 covered it live meant it was beamed into my living room when I really should have been trying to catch up with Phil and Fern on This Morning.

I'm talking about this bizarre 2020 vision thing which Alan Milburn, he who makes a great play of representing a down-at-hell constituency in the North East, and Norfolk's answer to Shrek - Charles Clarke, launched yesterday morning. Cue sighs at Sky News and News 24 as another half hour of television was filled easily.

Both - Clarke and Milburn, not the news channels - insist it's a chance to kick about ideas about future Labour policy via the internet to make sure Labour has a purpose for the next decade.

It's not, they say, a ploy to flush out some Blarite candidate to stand against Gordon Brown. Which is just as well really, because any politician who can properly read public opinion - rules out David Blunkett then - will know that standing on the Blairite ticket in the current anti-Tone climate will generate a similar reaction to Michael Barrymore promoting swimming pools.

But if they do both desire a non-Brown successor to Blair, then why not say so? Brown isn't stupid, he knows who his friends are, and surely Milburn won't be hoping for a way back in? And Charles Clarke? Too frank, too often, about Brown, me thinks, to think he can find a way back in.

Because, as I've said before, it's wrong for Labour to assume it can just pick a new prime minister for the country. It should pick a new leader, then go to the polls. And for the Labour Party itself, it is arrogant for Blair to engineer some sort of succession. That's not how it works. A realistic challenger is needed, not John McDonnell, to come and have a go with Brown.

I dare say Brown will be our next PM, and I certainly plan to vote for him ahead of Cameron if that is the case, but Brown will be all the stronger if he has fought off a real competitor for the top job. As Michael Howard will be only too happy to tell him.

But seeing as Milburn - who, I've always found, has the sort of demeanor when being interviewed which suggests he thinks he's only one question away from having a secret revealed - wants to focus on policies, lets do just that.

He wants policies to take Labour forward. I say this: How about getting the original policies sorted first.

During his tenure as health secretary, he pledged Alzheimer drugs for all who needed them, a decision now rescinded by NICE, the government body which rations drugs on the basis of cost.

If Mr Milburn - who seems to love power but not real responsibility - really wants people to take his attempt at debating future policies seriously, perhaps he needs to try a little harder at ironing out where the current ones have gone wrong.

Perhaps then such fringe press conferences, which didn't even flicker on the radars of most Labour MPs, will be worth the coverage they got on the UK's rolling news channels.